B2B Strategy

The ROI of Repurposing: How We Turned a Webinar into a Month of LinkedIn Posts

Businesses care about ROI. If you are spending $5,000 on a webinar only to use it once, you are throwing money away. Here is how to fix it.

Author

TubeScripts Team

5 min read

"Content isn't an asset until it's distributed. Until then, it's just a liability sitting on a hard drive."

Let's talk about the "One-and-Done" Tragedy.

Your marketing team spends weeks planning a webinar. You secure a guest speaker. You build a landing page. You run ads. You host the event live. It goes great!

Then... you upload the recording to YouTube, get 45 views, and never look at it again.

This is terrible ROI (Return on Investment). You likely spent thousands of dollars in employee hours for a single hour of engagement. To fix this, you don't need *more* webinars; you need *better* repurposing.

The LinkedIn Opportunity

LinkedIn is currently the highest-ROI platform for B2B businesses. Organic reach is high, and decision-makers are scrolling.

But LinkedIn demands a specific format. You can't just dump a link to your webinar and say "Watch this." (Spoiler: Nobody will click it).

You need native text posts. You need to extract the wisdom from the video and serve it directly in the feed. That used to require a dedicated copywriter listening to the video and taking notes. Not anymore.

The LinkedIn Post Generator

TubeScripts solves the formatting problem instantly. Our AI understands the "LinkedIn Algorithm" better than most humans.

The Transformation:

Raw Video Transcript:
"I think the biggest mistake people make in sales is talking too much. You have to listen. It's about empathy..."
TubeScripts LinkedIn Output:
The #1 mistake in sales? Talking.

Most reps think pitching = selling.

But in reality, closing deals is 90% empathy and 10% product knowledge.

💡 Listen more than you speak.

#SalesTips #B2B #Growth

The 4-Week "Squeeze" Strategy

Here is how we turn one 60-minute webinar into 20 days of LinkedIn content using TubeScripts:

Week 1: The Core Concepts

Identify the 3 main pillars discussed in the webinar. Paste the video URL into TubeScripts three times, highlighting different timestamp sections. Generate a LinkedIn Post for each pillar.

Week 2: The "Hot Takes"

Did the speaker say something controversial? Find that 2-minute segment. Use the Transcript tab to find the exact quote. Use the LinkedIn Generator to turn that quote into a "Hook-driven" post.

Week 3: The "How-To" List

Take the actionable advice from the webinar. Use our Twitter Thread generator (which also works great for LinkedIn carousels) to create a step-by-step breakdown.

Week 4: The Summary & Re-Distribution

Use the AI Summary feature to write a "What you missed" post. This is the only time you link back to the full recording, capturing people who are now interested because of your previous posts.

The Math: Calculating ROI

Let's look at the numbers:

By repurposing, you are effectively lowering your Customer Acquisition Cost (CAC) by making your content work overtime.

Stop Wasting Content

Your company is sitting on a goldmine of unlisted YouTube videos and Zoom recordings.

Unlock them today. Upload them (even privately), run them through TubeScripts, and fill your LinkedIn content calendar for the next quarter.

Boost Your Content ROI

Turn your last webinar into your next viral post.

Create LinkedIn Posts